Corporate reputation management is an interesting topic. For extremely large, multinational corporations, their reputation is basically the most important thing they have. It’s what makes customers comfortable of doing business with them over and over again. But online, it’s not easy to control your reputation, and people are able to post slanderous material on websites that will refuse to ever remove content. In these cases, what you need to do is try to knock down these results in search engines like Google, so that they are less easily seen when people are doing research on your company. There are several firms that can help you do this.